SEMrush is an all-in-one marketing tool, and there are many content marketing tools available that you can use. Here I will talk about everything in detail, and I will tell you some interesting things about the SEMrush Content Marketing Toolkit.
The most interesting thing is that you can make and improve your content. Another most popular thing is to find content gaps, and it also helps in content research and auditing which is a great tool.
If you have never heard of this great tool, then no problem, in this article, I will give you all the information you need.
Any kind of business (affiliate marketing, blogging, eCommerce, agencies) needs great tools to reach more customers. To reach more customers you need to be well prepared according to the market, to do this your content needs to be well maintained and SEO friendly for search engines.
Your content needs to be user friendly, whether it is available on your sales pages, blog posts, landing page, or home page.
Overall, we can say that the content is king, in the digital world. Remember making engaging content is hard nowadays.
Before you start writing your content, you may want to know how to optimize your content, measure performance, audit your content. By the way, there are many tools available that provide you this type of equipment but you have to use them separately.
Now, in this case, SEMrush is one of the best tools in the market now available. SEMrush gives you more tools than any other tool provider, SEMrush is not just an SEO tool, it’s more than that.
Introducing you to the SEMrush content marketing toolkit.
What SEMrush content marketing toolkit offers
Content Marketing Toolkit gives you more ways to optimize your content according to the search engines & for your visitors. It’s an all-in-one digital marketing module.
You can do many tasks with this tool like:
- Making your content completely readable & SEO optimized for search engines.
- Create a content plan with the Marketing calendar & track your work.
- Find the matching headlines for your content
- Maximize the performance of your content with the content audit.
- Monitor & find out the right platform for content distribution.
- Research & analysis of your competitor’s data & performance.
The most and best feature of this toolkit is it allows you to perform all the tasks and even more from s single dashboard.
SEMrush Content Marketing 6 Great Features
- Topic Research
- SEO Content Template
- SEO Writing Assistance
- Brand Monitoring
- Post Tracking
- Content Audit
With Topic Research you can view the content suggestions in multiple options:
- Mind Map
These four things really give you a total detail about your searched keyword.
The Topic Research tool helps you to generate new ideas or great headlines for your content. This tool will provide you a list of most-shared headlines, subtopics, or the questions are asking by users.
You have to enter your keyword or topic that you want to write about, you can use this tool to find many subtopics, questions, or headlines according to your entered keyword, and make your article (content) more Attractive and easy to find on the web.
Because in 2020 everything depends on your content, good content ranks higher on Google and reach more readers.
To get started:
- Open the SEMrush dashboard.
- Click on Topic Research
- Enter your keyword/topic
Enter your keywords, Topic Research Tool will show you the results in 4 way, cards, explorer, overview & mind map. see the image below:
- The card view of the topic research tool shows you result in a Post-it style.
- Explorer view shows you the results in a table view format, it displays you the social traffic, engagement of each subtopic, backlinks, & total share.
- As the name seen, the overview shows you the top/best results. It shows you the top 10 headlines and top 10 interesting questions according to your keywords.
- The Mind Map shows you a complete map of headlines, questions happening around the world about your keyword. You can see each headline & questions(a great tool for beginners).
SEO Content Template:
SEMrush content template is a great tool, it helps you to evaluate the content of your competitors and helps you to make more rich content.
It analyzes the top-10 ranking websites and gives you the brief details according to your keywords.
The SEMrush SEO Content Template makes it easier to outrank your competitors on the Google search engines results page (SERPs)
SEMrush analyzes your keyword & shows you Google’s top 10 rivals pages and recommends you how to make your articles more attractive and rank higher.
What SEMrush SEO Content Template Recommends You:
SEO Content Template gives you two recommendations for your keyword so you can create well-crafted SEO-friendly content:
- Key recommendations (based on your Google top 10 rivals)
- Basic recommendations
- Semantically related words: SEMrush will provide you a list of other semantically related words to the original keywords you searched for. By adding these additional target keywords and topics in your content, your content has a wide range of keywords that will help you rank higher on SERPs. Doing this ensures you are reaching as many peoples, possibly searching for these kinds of keywords. Semantically related words might assist you while structuring your content.
- Backlinks: To increase the authority of your page, SEMrush SEO Content Template gives you a list of potential domains, that you can try to acquire backlinks from those domains.
- Readability: In readability score, you can see your competitor’s readability score of top 10 URLs and you have to make your content readability score more than that to rank on google.
- Text length: The SEO Content Template evaluates Google’s first page and analyzes the length of the top 10 result content, and gives you an estimate of how long your content length should be to rank faster.
- Page title: This will give you suggestions for how much length of your title should be, and how many keywords to add.
- Meta description: The Optimal meta description length should be.
- H1: Add at least one of your target keywords, don’t use each target keyword more than 1 time.
- Text: Add all your target keywords at least one time
SEO Writing Assistant
This is an extremely useful tool by SEMrush that can help you improve the SEO & writing style across your website.
This tool helps me to optimize my content for SEO, so I can rank higher on search engines. This is one of the best SEO tools available in the market.
You can check your content score in real-time for SEO suggestions and face any coming problems.
How it works:
- Enter your keywords and select the audience(region) you are targetting to generate content templates based on top-10 results.
- Instantly get the semantically related keywords that you can use in your articles.
- Improve your content readability score at real-time
- Optimize your Content(Article) headlines for SEO
- Adjust the length of your article should be
- Check for plagiarism in real-time without leaving the site
- See the content tone to make it sound more natural and comfortable.
Remember you must have a Guru plan to use this tool.
Brand Monitoring Tool
With the help of the Brand Monitoring Tool, you can find your brand mentions online, which is time-consuming work, it allows you to access your brand reputation, identify your weak spots, and helps to find new partnership opportunities.
When launching new PR or marketing activities, it’s important to track their progress to see if you are in line with your set campaign goals. This data allows you to immediately react to people’s feedback by adding or changing your plans.
In shorts what you can do with Brand Monitoring Toolkit:
- Track Your Brand Mentions
- Evaluate Your PR or Marketing Effectiveness
- Discover Link Building and Promo Opportunities
- Compare Mention Campaigns
- Track Mentions from Specific Resources
- Track Mention Trends
Post tracking helps you to track the performance of your articles published on external resources. Can track your social engagement metrics, backlink count, referral traffic, direct traffic, and daily keyword rankings.
- Monitor Performance of Articles Published on Third-Party Websites
- Track Article Keyword Rankings (up to 5 keywords)
- Watch Metric Changes on a Daily Basis
- Get an Overview of Your Campaign’s Progress
- Filter Articles
- Group Your Articles
Content audit helps you analyze subfolders of your website under custom criteria. You can personalize your content audit on real-time metrics from SEMrush, Google Analytics and Google Search Console.
You can see and choose what to do with your URLs
(Rewrite or remove, need to update, Quick review, Poor content).
- Automate Your Content Audit
- Define the scope of your audit
- Analyze up to 20,000 pages
- Combine your data sources in a few clicks
- Metrics are updated in real time
- Spot the weakest content easily
- Keep track of the target pages and metrics
- Analyze Your Content in Sets
- Collaborate and Create Tasks
- Export Your Audit Results
- Customize Your Content Sets
I have just mentioned some important things of SEMrush Content Marketing Toolkit. Hope you’ve understand well.
Again SEMrush is a great tool for any Website. With SEMrush you can easy analyze your website and make it good to rank higher on search engines.
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