Google Search Console’s Performance Report Went Dark for 64 Hours, and Nobody Knows Why Yet
I check Search Console every morning before coffee, mostly out of habit at this point after nineteen years in this business. So when the performance report stops updating, I notice fast. That’s exactly what happened over the weekend of October 11, 2026, and it was bad enough that it made the SEO news cycle. What […]
Google Shows AI Overviews for Branded Searches Too, and Position Varies
So when I started looking at how Google AI Overviews behave on plain brand name searches, like “wikipedia” or “adobe”, I pulled up a stack of them side by side. The pattern isn’t as uniform as I expected. Top of page for some brands Search “wikipedia” and the AI Overview sits right near the top, […]
Target ROAS Gets Locked While Promotion Mode Is Active in Google Ads
I’ve been in this industry since 2006, and the small quirks in Google Ads interfaces still get my attention. They usually tell you something about how the platform wants you to work. Here’s a good one: you can’t edit your Target ROAS while promotion mode is active. What Google Ads actually says Try to change […]
Rank Math AI Rolls Three Tools Into One, and Gemini Joins the Visibility Tracker
I’ve been doing SEO since 2006, back when we argued about keyword density and reciprocal links. So when a plugin I’ve used for years relaunches as Rank Math AI, I read the fine print before I get excited. This one is worth a closer look. What Rank Math AI actually launched Rank Math has released […]